![]() It is expected that Connected TV users will continue to increase in numbers, with computer and mobile users dwindling. Conversely, users that watch YouTube on TV have gone from representing just 30.5% of total YouTube users to 36.4% in 2022, so it’s quite clear where the traffic is moving. Desktop and laptop users have gone from comprising 16.4% of the total user base to 14.3% over the past two years. Around 53.1% of all YouTube users were on mobile in 2020, but that has decreased to just 49.1% in 2022. ![]() With all of that having been said and now out of the way, it is important to note that another paradigm shift is occurring wherein mobile users are beginning to shrink somewhat. After a period of five to seven years in which its users generally comprised laptop and desktop users, mobile users started to take precedence after smartphones became powerful enough and advanced enough to allow high quality streaming with all things having been considered and taken into account. YouTube is one of the most prominent hubs for content and media in the world, and up until this point it has mostly been a platform meant to be used on one’s mobile phone. ![]()
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